Step 3: Results in 3D and technical details
CoLAB – Airain Sous-Marine
Help us shape Airain’s next flagship
The first 3D images surface. Discover the smooth new looks and what’s under the bonnet of the reimagined Airain Sous-Marine.
In the previous steps, you helped us decide on things like the type of glass, second hand shape, the diver graphic and placement of the Fab. Suisse tag. We also provided some background information on the parmentier crown, for which we have some exciting news.
This round, we’re adding a few Quick Polls and we’ll be reintroducing an old acquaintance. And there may be a pre-order update, too…
Meet the New Sous-Marine
Watch our CEO Tom van Wijlick reveal the first renders of the revived Sous-Marine.
Tallying up the scores
It’s always exciting to see the numbers rise over time. Some features really elicited some strong opinions, which have really helped us shape the new Sous-Marine.
The seconds hand design poll left no doubt about your preferences: a whopping 74% of the votes chose the French lollipop design over the DNA strand seconds hand. Roughly the same number of votes (73%) went to the ‘diver with spear’ graphic on the caseback, even though there were three options to choose from here. The placement of the Fab. Suisse tag was even more unanimous: 77% of the voters did not like the tag centre-stage under Airain’s logo, and wanted it tucked away below the six o’clock mark.
About the Glass
Let’s dive right in. In the first step, we established that 53% of your votes selected acrylic glass. But during the technical development we discovered that if we want to guarantee a water-tightness down to 200 metres with acrylic glass (which was this new watch’s primary aim), we cannot keep the original looks.
Improved Parmentier Crown
To honour the original’s looks, the new Sous-Marine will also feature the Parmentier crown. To make sure it won’t fall off as easily, we’ve improved the attachment system.
Proof of the pudding is in the eating though, and we will not know how effective our design update has been until someone starts wearing our Sous-Marine regularly. We’re currently investigating the possibilities of adding a spare crown cap to every order, or whether you can easily re-order a lost cap if necessary.
Last but not least, we will also add a waterproofing barrier inside the winding crown, providing water resistance of at least 30 meters even without the crown cap!
Reintroducing: The Fixoflex® bracelet
The iconic watchband, that sold over 100 million pieces, is back
Small drumroll please, because we have a soft announcement:
We’re happy to share that we’ve revived Fixoflex, the famous bracelet brand! As part of the ROWI company (Rodi & Wienenberger), their bracelets were top of their class from the 1960s through to the 1980s. But as finding investors proved increasingly difficult for them, ROWI eventually folded in 2019.
To stay true to history (remember the poster in Step 1?), our new Sous-Marine will, once again, have custom Fixoflex bracelets, with a first link specifically designed for the Sous-Marine. Isn’t it wonderful to see two major players reunited? Who knows, maybe we will also re-introduce Fixoflex as a match for other watch models. What do you think?
We absolutely adore the results. And you?
Airain Sous-Marine Re-Edition
A skin diver developed to modern standards, yet true to the original in nearly every detail. Available with lollipop or DNA strand seconds hand.
with glossy black dial, 14K gold plated hands and lollipop seconds hand on a Tropical Black FKM Rubber strap and a Fixoflex bracelet
with glossy black dial, 14K gold plated hands and DNA strand seconds hand on a Tropical Black FKM Rubber strap and a Fixoflex bracelet
Airain Sous-Marine Limited Series
An exclusive run of the Airain Sous-Marine. Very similar but still different (look closely if you can find all the differences). For this occasion we exclusively used the Airain crown logo on these models.
Deep blue dial with grade A C1 white lume and white painted hands on a Tropical Blue FKM Rubber strap and a Fixoflex bracelet
Faded black dial with C3 lume and white painted hands on a Tropical Black FKM Rubber strap and a Fixoflex bracelet
Ocean green dial with light old radium lume and silver polished hands on a Tropical Green FKM Rubber strap and a Fixoflex bracelet
Tropical dial with light old radium lume and bronze colored hands on a Tropical Black FKM Rubber strap and a Fixoflex bracelet
Displayed prices include DDP (Delivery Duty Paid) for all countries in the European Union, United Kingdom, Switzerland and the USA meaning that shipping as well as customs duties and VAT for these countries are included. For all other countries, prices include DAP (Delivered at Place) meaning that only shipping is included and customs duties and VAT are not included.
Behind the Caseback
Flagships need strong engines
A sophisticated movement is what turns a watch into a legend. That’s why we cooperate with Manufacture La Joux-Perret from La Chaux-de-Fonds in Switzerland. They will create the new Sous-Marine’s movement dubbed ‘AM5’, based on their G100.
The Swiss-Made AM5 self-winding mechanical movement boasts an impressive 68 hours of power reserve. Its solid tungsten rotor ensures a smooth rotation and weight distribution while its accuracy is regulated to no less than 4 positions. It is finished in ‘Soigné’ with blue screws.
As a well-established Swiss movement manufacturer, La Joux-Perret is our supplier of choice. Their AM1 and LC-450 movements were the driving force for our Airain Type 20 and Lebois & Co Heritage Chronograph.
Move the slider to reveal what’s behind the Sous-Marine’s case back.
* = The final finishing of the movement may differ slightly from the picture shown.
Airain Sous-Marine Re-Edition
Swiss Made heritage inspired self-winding skin diver
316L stainless steel case
Diameter: 37.5 mm
Height: 10.45 mm
Crystal: 2.92mm domed sapphire with anti-reflective coating inside
Stainless steel case back, screwed down, engraved
Bezel: unidirectional (counterclockwise) rotating with white engraving and Super Luminova dot at 12 o’clock
Water resistance: 200m (20ATM)
Hours, minutes, seconds, date
Strap: quick-release tropical FKM rubber strap
Lug width: 20mm
Buckle type: pin buckle
AM5 automatic calibre
Frequency: 4 Hz / 28,800 vibrations/hour
Twenty-four (24) jewels
68 hours power reserve
Finishing: Geneva stripes (Côtes de Genève), blue polished screws and gold coloured engravings
Adjusted to 4 positions (CH, FH, 3H, 6H, 9H)
Pre-order Round 1: Early-Bird Benefits
We reward your early commitment!
Because the technical development has already taken place, we will move into the prototype phase as soon as we have processed your feedback. At that time we will also start the first of two pre-order rounds. The second pre-order round will follow after the prototypes are finished. In return for your trust and early commitment, the first pre-order round offers the biggest advantage compared to the final retail price.
Oh, and remember the vintage poster that inspired us to revive the Sous-Marine? We decided to start reproducing it and offer it as an extra to anyone who participates in the first pre-order!
BONUS: Collect CDMLEC Rewards with your purchase
Pre-ordering your Sous-Marine now comes with an added benefit. In the next couple of weeks, we’ll be rolling out a new loyalty programme to reward future AND past buyers of Airain products (+ CDMLEC’s other brand, Lebois & Co).
Through this programme, you automatically build up points for every purchase at one of CDMLEC’s brands. You can check out the first details on our dedicated Rewards page, which we’ll expand soon. For now, the most important thing to note is that loyal fans will enjoy more benefits in the future!
Pre-order Round 1 opens 9 December at 10am CET
Next Step: Prototyping
We cannot wait to get our hands on this thing! When we do, we will be back in the next CoLAB step, with undoubtedly amazing video and picture footage of our joint creation.
You talk, we listen
|29 March, 2022||Step 1: Design foundations|
|13 May 2022||Step 2: Revealing the design|
|5 December 2022||Step 3: Presenting the results in 3D and technical details|
|9 December 2022||Pre-order Round 1 (pre-prototype)|
|March 2023||Prototype evaluation|
The above timeline is an estimate and can be adjusted if necessary.
Virtual Coffee Catch-up
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